Guide 9 min read
Earnings release checklist for small cap IR teams
Every step of the results cycle for an IR team of one to three people. Calendar, drafting and tie-out, approval, broad distribution under Regulation FD and MAR, the earnings call and the week after.
An earnings release checklist for a small cap IR team covers four phases: the close and the draft, legal and audit committee approval, simultaneous public distribution with the required filing, and the call and follow up. Each step has an owner, a deadline and a record.
Large caps run results with a dedicated IR department, a disclosure committee that meets weekly and outside counsel on call. Small caps often run the same cycle with one IR lead, a CFO who is also closing the books, and a company secretary who covers three other jobs. The obligations are the same. A release that goes out late, goes to the wrong audience first or contains a number that does not tie to the filing creates the same problems whatever the market cap. This checklist is written for that lean team. It is general information about common practice and the rules in the US and the EU, not legal advice, and your counsel should confirm what applies to your listing.
Why a checklist matters more for a small team
In a small team, the risk is not ignorance of the rules. It is that the same three people carry every step in their heads, under time pressure, once a quarter. A written checklist does three things. It makes ownership explicit, so nothing falls between the CFO and the IR lead. It fixes the sequence, so the release is never distributed before the filing or the wire is ready. And it leaves a record, which is what an auditor, a regulator or a new board member asks for when something goes wrong.
The checklist below is organized by phase, with a typical timing relative to the release day, which we call R. Adjust the days to your own close calendar.
Phase one, set the calendar and the quiet period
Results day is usually announced weeks in advance. Publishing the date and the call details early is good practice: it tells the market when information will arrive and makes broad access to the call easier to show.
- Fix the date with the CFO, the auditor and the board or audit committee chair, working back from the filing deadline.
- Announce the date and call details by press release and on the IR website, including dial-in and webcast registration.
- Start the quiet period. Many companies stop one-on-one discussions of the current quarter from the end of the quarter, or from a set number of weeks before results, until the release. A quiet period is a company policy, not a statutory rule in the US, but it reduces the risk of selective disclosure.
- Check the closed period if you are listed in the EU or the UK. Article 19(11) of MAR prohibits persons discharging managerial responsibilities from dealing for 30 calendar days before the announcement of an interim or year-end report, subject to limited exceptions. Remind directors and senior managers in writing.
Phase two, the close and the first draft
The release is built from the numbers, not the other way round. The draft should start as soon as preliminary figures exist, with placeholders that are filled as the close firms up.
| Typical timing | Step | Owner |
|---|---|---|
| R minus 15 to 10 | Preliminary figures, first draft of the release with prior period comparisons | CFO, IR lead |
| R minus 10 | Draft headline messages and the outlook wording | CEO, CFO, IR lead |
| R minus 8 | Non-GAAP or alternative performance measures defined and reconciled | Finance |
| R minus 7 | Draft call script and first list of likely questions | IR lead |
| R minus 5 | Auditor review of the figures in the release, where your auditor reviews them | Finance, auditor |
| R minus 3 | Legal review of the release, script and forward-looking statements language | General counsel or outside counsel |
| R minus 2 | Disclosure committee or audit committee approval | Committee chair, company secretary |
| R minus 1 | Final release, filing package and wire distribution scheduled | IR lead, company secretary |
What the draft should contain
- A headline and a short summary that a reader can absorb in thirty seconds.
- Key figures for the period against the prior period, and against guidance if you give it.
- Management commentary that explains the movements, not just repeats them.
- The outlook, with wording that has been compared line by line to the previous guidance.
- Financial statements or summary tables, consistent with the periodic report you will file.
- Reconciliations for every non-GAAP measure. In the US, Regulation G requires that a non-GAAP measure in a public release is accompanied by the most directly comparable GAAP measure and a reconciliation. In the EU, the ESMA guidelines on alternative performance measures set similar expectations of definition and reconciliation.
- A forward-looking statements notice and the call details.
Tie out every number
The most common error in a small cap release is a number that does not match the financial statements, the slide deck or the periodic report. Build a tie-out sheet: every figure in the release, the deck and the script is listed with its source cell or note, and someone other than the author checks it. Percentages are recalculated, not copied. Rounding is consistent across documents.
Phase three, approval
Approval is where small teams cut corners, because the people approving are the people who wrote the draft. Keep it formal anyway.
- Disclosure committee. Even if it is three people, record that the release, the script and the deck were reviewed and approved, by whom and when.
- Audit committee. Many audit committees review the release before publication. Send the final draft with enough time to read it, not the night before.
- Version control. One approved version, locked. Any change after approval goes back through the approver. Emailing "final_v7_really_final" is how the wrong version reaches the wire.
- Inside information check. If you are subject to MAR, results that differ significantly from market expectations can be inside information before the release. Check whether an insider list needs to be opened for the results, and whether anything requires earlier disclosure under Article 17. Our guide to MAR insider lists covers the list itself.
A disclosure management software workflow keeps these approvals, versions and insider list entries on one record, which makes the audit trail a byproduct of the work rather than a separate task.
Phase four, distribution and filing
The release reaches the market in a way that gives everyone access at the same time. This is the moment Regulation FD and MAR care about most.
Regulation FD and broad distribution
Regulation FD prohibits US issuers from disclosing material nonpublic information selectively to market professionals and shareholders who may trade on it, unless the same information is made public. Public disclosure can be made by furnishing or filing a Form 8-K, or by another method reasonably designed to provide broad, non-exclusionary distribution, such as a widely distributed press release. The SEC has also said that a company website can be a recognized channel when investors know to look there. For results, the safe sequence is that the release goes out on the wire and on the website, the Form 8-K is submitted, and only then does anyone discuss the figures with an analyst or investor.
The Form 8-K under Item 2.02
When a US public company publicly announces results for a completed period, Item 2.02 of Form 8-K requires the company to furnish the release to the SEC within four business days of the announcement. Most companies furnish it the same day, at the time of the release. Where the release is furnished under Item 2.02 at or before the call, and the call is broadly accessible and announced in advance, additional material information given on the call can also be covered without a separate filing, under conditions set out in the form instructions. Check the details with counsel.
EU and UK distribution
Under MAR and the Transparency Directive, regulated information is disseminated through the channels your market requires, usually a regulatory information service or an officially appointed mechanism, and posted on the issuer website. Article 17(1) of MAR requires inside information to be kept on the issuer website for at least five years. Periodic reports have their own deadlines: the Transparency Directive requires annual financial reports within four months of the year end and half-yearly reports within three months of the half-year end, and your exchange may set stricter rules.
Distribution day checklist
- Release time set relative to market hours, for example before the open, and agreed with the wire service.
- Release, deck and supplementary tables published on the IR website at the same minute.
- Form 8-K, or the regulatory announcement in your market, submitted and confirmed.
- Email alert sent to the subscriber list after public distribution, not before.
- Webcast and dial-in tested, with a backup line.
- Employees and the board told only after the market, unless they already are on the insider list.
Phase five, the earnings call
The call is where most unscripted disclosure happens. Preparation is the protection. Good earnings call preparation includes the script, a question bank with approved answers, and a rehearsal with someone who asks the hard questions.
- Script. Prepared remarks that match the release word for word on every number and on the outlook.
- Question bank. Likely questions from analysts and investors, built from the last calls, recent research and peer calls, each with an answer that stays inside public information.
- Rules of the road. Who answers which topics, how to decline a question about the current quarter, how to handle a question about an undisclosed transaction.
- Safe harbor statement read at the start, referring to the risk factors in your filings.
- Recording and transcript archived on the IR website for a period that your policy sets.
When something unplanned is said
If an executive discloses material nonpublic information on the call that was not in the release, and the call was broadly accessible, it may already be public. If it was said in a private follow-up meeting instead, Regulation FD requires prompt public disclosure, which for unintentional disclosure means as soon as reasonably practicable and no later than the later of 24 hours or the start of the next day's trading on the New York Stock Exchange after a senior official learns of it. Our guide to Regulation FD in investor meetings covers the exclusions and records.
Phase six, the days after
The cycle does not end when the call does. The week after results is when investors want meetings, and when IR learns the most about how the message landed.
- Log every follow-up conversation with the investor, the date, the participants and the topics covered.
- Collect the questions that were asked and add them to the question bank for next quarter.
- Read analyst notes and compare their models with your guidance. Note where the market misunderstood something you can explain in public.
- File the periodic report by its deadline. In the US, Form 10-Q is due 40 days after quarter end for large accelerated and accelerated filers and 45 days for other filers, and Form 10-K is due 60, 75 or 90 days after year end depending on filer status.
- Hold a short review: what went late, what changed after approval, what to do differently.
The checklist in one table
| Phase | Must have | Record kept |
|---|---|---|
| Calendar | Date announced, quiet period and closed period communicated | Announcement, reminder to PDMRs |
| Draft | Release, reconciliations, outlook wording, tie-out sheet | Versions with authors and dates |
| Approval | Disclosure committee and audit committee sign-off, one locked version | Approval record, insider list where needed |
| Distribution | Wire, website, Form 8-K or regulatory announcement at the same time | Wire confirmation, filing receipt |
| Call | Script, question bank, rehearsal, safe harbor | Recording, transcript |
| After | Meeting log, questions captured, periodic report filed | Interaction log, filing receipt |
Running the cycle with a team of one
The checklist is the same for every issuer. What changes for a small team is how much of it can be prepared once and reused. In investor relations software such as Issuers, the results calendar, the draft release, the approval chain and the call question bank live in one workspace. The Copilot drafts the first version of the release and the script from your figures and previous quarters, every number links to its source, and the approval record and the investor interaction log are kept as you work. The IR lead still writes, checks and decides, but spends the week on judgment instead of on chasing versions.
This article is general information about common practice for listed issuers. It is not legal, accounting or investment advice. Rules differ by market and filer status, so confirm deadlines and procedures with your counsel and your exchange.