Investor CRM
Investor relations CRM built for issuers
01 The record
One line per fund, with the position, the style and the last conversation
The investor list most issuers start from is a spreadsheet with names and emails. It does not say who owns how much, when the fund was last met or whether that meeting was reviewed. The Issuers CRM opens on the view an IR lead actually needs on a Monday morning.
Investors, Northwind Industrial (NWND)
| Fund | Position | Change | Style | Last contact | Owner | FD review |
|---|---|---|---|---|---|---|
| Harbor Ridge Capital | 1.84M sh | +412,000 | Value | Sep 18, call | M. Ortiz | Cleared |
| Westlake Income Fund | 1.12M sh | 0 | Income | Sep 2, meeting | CFO | Cleared |
| Pinecrest Asset Management | 864,000 sh | -150,500 | GARP | Jun 11, call | M. Ortiz | Cleared |
| Calder Point Partners | Not held | n/a | Growth | Aug 27, meeting | CEO | Flagged |
| Alder Street Advisors | 402,300 sh | +402,300 | Value | Never met | Unassigned | None |
| Ostrava Lane Capital | 318,000 sh | 0 | Quality | Oct 6, email | M. Ortiz | Open |
Positions and changes 13F, Q2 2026 13G, Jul 2026
Alder Street Advisors is the line that matters most here: a new holder above 400,000 shares that nobody at the company has met. The CRM surfaces it, assigns it, and the next step is a call with a brief written by AI for investor relations from the fund's filings and style.
02 Features
Built around how issuers work with funds
Funds and contacts
Firms and the people at them, with role, coverage, location and the mandate. Several contacts per fund, several funds per contact when people move. Import from a spreadsheet or add one by one.
Holdings history
Each fund record shows its position in your stock over time from 13F filings, and from Schedule 13D and 13G when a holder crosses five percent. Every figure carries a source chip with the filing and its date.
Meeting log
Meetings, calls, conferences and emails with attendees on both sides, materials shared, notes and follow ups. Calendar entries become log entries after the meeting, with a prompt to add notes.
Follow ups and owners
Every fund has an owner on your side. Follow ups have a due date and appear on the owner's home view, so a promise from a roadshow does not disappear in an inbox.
Briefs before each call
One click turns the record into a one page brief: holdings, what changed, past conversations, likely questions and talking points. 25 briefs a month on Growth, 120 on Public, 400 on Enterprise.
Disclosure review
Each interaction carries a review status. Drafts that mention figures not yet published are held. The log is part of the audit trail, kept 12 months on Growth and 7 years on Public and Enterprise.
Funds you have not met yet come from investor targeting, which scores them by mandate, ticket size, sector and past participation. A shortlisted fund becomes a CRM record with one click, keeping the score and the reasons.
03 IR versus sales
A sales CRM tracks deals, an IR CRM tracks relationships with holders
Many companies start by adding funds to the CRM their sales team already uses. It works for a list of names. It stops working when the CEO asks who sold last quarter, or the general counsel asks what was said to a fund before results.
| Question | Sales CRM | Issuers IR CRM |
|---|---|---|
| Core object | Deal with a value and a stage | Fund with a position over time |
| Who owns the stock | Not known | From 13F and 13D/13G, with source |
| Investment style and mandate | Custom fields, usually empty | Standard fields used by targeting and briefs |
| Disclosure review per contact | None | Status on every interaction |
| Brief before a meeting | Written by hand | Drafted from the record |
| Access for CFO and counsel | Extra sales seats | Included in plan users |
| Audit trail | Field history | Up to 7 years, export on Enterprise |
04 Raises and roadshows
The same record carries you from a raise to life as a listed company
Private companies usually meet their first institutional investors during a raise. Those contacts, meeting notes and data room activity are worth keeping. In Issuers, outreach and data room views from an offering write to the same CRM, so a fund that read your deck twice before a private placement is a known contact when you list or come back for a bond.
For a listed company the rhythm changes to quarters and roadshows. The CRM groups meetings by event, tracks who attended which conference and shows which holders have not been seen in a while. Offerings, the status board and the data room live in capital raising software in the same workspace.
Issuers is software for issuers. It does not contact investors for you, does not place securities and gives no investment advice. Your team decides who to meet and what to share.
Access follows roles. The CFO and CEO see the funds they meet, counsel sees the review queue, and the audit trail records every change to a contact or a log entry.
Mar 14, data room
Viewed teaser and model, 22 minutes
Apr 2, meeting
CEO and CFO, deck v3, cleared
Aug 27, meeting
CEO, flagged for review
Oct 15, follow up due
Owner M. Ortiz
05 Limits
Contact limits per plan
Contacts are the people at funds. Fund records and holdings history do not count. Every plan includes the meeting log, follow ups and briefs. Yearly billing saves 50 percent.
2,500
Contacts on Growth, $499 a month billed yearly. 3 users, 25 briefs a month.
25,000
Contacts on Public, $1,499 a month billed yearly. 10 users, 120 briefs a month.
150,000
Contacts on Enterprise, $3,999 a month billed yearly. 40 users, several entities.
Questions
Questions issuers ask before they start
What is an investor relations CRM?
How is an IR CRM different from a sales CRM?
How many investor contacts can we store?
Does the CRM log interactions for Regulation FD review?
Related
Related tools in the same workspace
Move your investor list out of the spreadsheet
Import your contacts, link them to funds and holdings, and get a brief before the next call. The Growth plan includes 2,500 contacts from $499 a month billed yearly.